Innovate GO

Dec. 11, 2024

SMEs

Analyse

There always seems to be too little time to start new projects. Innovate GO is for the SME that really wants to work on that innovation that sits still on the shelf. In other words: you have a good idea for a new product or service and you want to develop it further so that it is ready for market launch

Make your innovative idea work

With Innovate GO, you work together with an innovation coach on your innovation. Think of topics like sharpening your proposition, further validating your idea, gaining traction and gaining more knowledge about the commercial side of your innovation. Innovate GO consists of three parts of 7 weeks. After the first period, you can indicate whether the program is suitable for you and whether you want to go through the entire program. Innovate GO offers you a stick behind the door to really get started with your innovation. The program also offers you the opportunity to apply for a number of innovation contributions that help you accelerate your business case even further.

Who is Innovate GO for?

Innovate GO is for the SME entrepreneur who wants to develop a new product or service to market. Of course, you must be open to guidance from your innovation coach, experts and to feedback and advice from the advisory board.
You can free up 8 hours per week to work on your innovation.

Accelerate your innovation to market entry

1-on-1 coaching

During the program you will receive coaching from one of our innovation experts who will help you solve practical problems. The coach also shares knowledge and experiences with you and prepares you for the pitches you make after each block.
Innovatie methode

The Innovate GO program consists of three six-week periods: a Six-Week Innovation Challenge (SWICH). During this period, you work toward marketing your business case using the COIN Methodology. You work an average of one day a week with your team each SWICH. If you like, you can just keep repeating this method within your own company if you want. This way, even after Innovate GO, you have the tools and knowledge needed to do innovative business.
Pitch time

You conclude each SWICH with a pitch. You present your results to the advisory board, coaches and fellow Innovate GOs, evaluate your progress and determine your next goal. The closing pitch is during the MKB Innovatiedag, an excellent opportunity to reach a broad audience, gather feedback and expand your network.
Knowledge sessions

As part of the program, we host several knowledge sessions focused on the stage you and your team are in. Consider topics such as pitching, marketing, capital and pricing, and business modelling.

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Innovate GO in a nutshell

Duration: 7-week entry with a total duration of 21 weeks.
Program format: Intensive 1:1 coaching and various plenary knowledge sessions with the other entrepreneurs in your group
Time investment: 1 day a week or 8 hours a week
Costs: Entry of €500 and a total contribution of €2,500 for the entire program.

After completing the Innovate GO program, you will be further along with your innovation and you will know which steps you need to take to bring your innovation to the market. You will have knowledge of the innovation method that you can continue to apply within your company for new ideas. Your network has been expanded with various experts, useful contacts and fellow entrepreneurs who are in the same phase.

Apply for Innovate GO

These experts help you on your way

These are the experts who support you during Innovate GO. They know better than anyone what the pitfalls are during such an innovation process and can quickly identify opportunities for your company. They do everything for your success.