cases >> Jotem Water Solutions
MOBILE, DECENTRALIZED WASTEWATER TREATMENT PLANT
MOBILE, DECENTRALIZED WASTEWATER TREATMENT PLANT
Water is a basic necessity. Yet, access to clean drinking water isn't entirely a given. Consider contaminated water due to pharmaceutical residues, or water scarcity caused by climate change. How do we address these issues so that future generations also have sufficient clean water? That's what Jotem Water Solutions works on every day. They participated in the Novel-T GROW program to successfully market their "BluElephant." Henri Veldhuis, Commercial Director, shares their experience.
The BluElephant is a mobile, decentralized wastewater treatment plant that treats the wastewater of up to 150 people daily. The BluElephant is designed for locations without a central wastewater treatment system. These include local communities, residential areas, business parks, recreational areas, or remote locations. The BluElephant creates a circular water supply. "From a technological perspective, the BluElephant is already at an advanced stage of maturity," says Henri. "But where can such a product truly shine, and how do we ensure it can truly be successful? That's what we were struggling with. Then we started talking to Novel-T, and the GROW program seemed like a logical next step in tackling this issue."
On the right track
That works well, although it is a bit of a grind. "There's a nice rhythm to the program," says Henri. "As an SME owner, these kinds of topics often get lost in the hustle and bustle of everyday life. It's helpful to have that kind of support. Our coach, Marjo Nieuwenhuijse, is also very helpful. It ensures you're working effectively and consciously, and that you're really taking steps towards growth. I'm very enthusiastic about that." This is also due to the pragmatic approach, where throughout the process, they critically assess whether you're still on the right track or whether you need to refine your plan. "The masterclasses are also valuable. These new insights help us in our search for what's needed to address BluElephant's commercial challenges.
A foundation for focus
Some insights can also be confronting at times. "We discovered we weren't as far along with the commercial rollout as we thought," Henri admits. "That really served as a reflection of our thinking. Fortunately, the program provided the right foundation to focus on what we really need to be doing. The program made us aware of what we need to focus on. We're now taking those steps."
Want to know more about Jotem? We previously spoke with them about their participation in Innovate GO.
"As an SME owner, these kinds of topics often get lost in the hustle and bustle of everyday life. It's helpful to have that kind of support."
Henri Veldhuis
Commercial director Jotem Water SolutionsMore about
Jotem Water Solutions
The specialists at Jotem Water Solutions help organizations manage their water needs better, smarter, and more efficiently. They help reduce water consumption and discharge. They help make water supplies circular and treat them more energy-efficiently. And they help them comply with all laws and regulations, no matter how quickly they change. They do this by developing customized, sustainable water treatment solutions. Driven by a passion for water technology and an indomitable drive to move the world forward.
