From blue to orange: just a dive away.

"Even if SEA'SONS swimwear is a success, I do want to finish my studies. I find it tremendously motivating that Saxion gives me the opportunity to combine study and entrepreneurship."
Tom van Dieren


Swimming trunks which change colour completely as soon as you jump into the water. The 19 year-old student Tom van Dieren started during his study Small Business and Retail Management studies at Saxion. He carried out research for more than a year in order to develop this unique technique. “Even if SEA’SONS swimwear is a success, I do want to finish my studies. I find it tremendously motivating that Saxion gives me the opportunity to combine study and entrepreneurship.”

His Kickstarter crowdfunding campaign was launched on February 20, 2018 and within a day he reached his target amount. “My dream?” To inspire students later on with my story to become entrepreneurs and follow their dream too”, says Tom. Now he is placing unique swimwear on the market with SEA’SONS Swimwear.


Tom reached the finals of the EW Saxion Entrepreneurship Award in 2017. He pursued with his business concept and developed it further. At Novel-T he shared his business plan and received advice in the next step. Saxion selected him to pitch his idea during Get in the Ring at the academic year opening ceremony. He was allowed to carry out lots of tests at a press in Enschede. Tom van Dieren: “The whole process generated a lot of feedback and new contacts.”

Read the full story here.

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