Winning idea in Multiply Finale from Holzik Stables

SMART: Winning idea in Multiply Finale from Holzik Stables

Last Thursday, the 20th of January, students from the Multiply projects pitched their solutions to several challenges during the finale. Seventeen students were combined in teams and connected to one of the five companies. Within 20 weeks, they created a business plan. Myrthe Bouwhuis, Jeremy Bokdam, and Tom Nijhuis, gave the best pitch for Holzik Stables.

Author: Anna 5 February 2022


Holzik Stables is an equestrian complex where they practice the equestrian sport with respect to the horses. People can use the boarding house and horse-riding lessons, children’s parties, and horse coaching. The students researched the potential of starting a mini-campsite near the riding school for Holzik Stables. They used a competitor analysis and defined the current market of mini-campsites. Furthermore, they created a cost-benefit balance for the ideal concept.


Gertjan Lutke Holzik, owner of Holzik Stables: “There were already plans for a nature camping, and I already conducted some calculations. The students further elaborated on these calculations and confirmed them. The overall picture has become more clear. We are almost certain that we will invest in the buildings needed for the camping. This will increase the revenue per square meter of the terrain immensely, and a future-proof operation is better guaranteed.”

Jury comments

“The students told a coherent story. They creatively used the CBS data concerning the number of visitors and occupancy rate at nature campings. Their investments- and operations budget was very realistic. It enhanced the opportunities of the initiative nicely. Furthermore, they could explain the story in a lively and enthusiastic manner. Even though one spokesperson took the lead, the other students grabbed their chance to answer the questions from the judges,” says jury member Egbert van Hattem. The jury consisted of Giljam Wartena, manager of the Rabobank, and Charlotte Slotman, director of Abbink Boekelo Wegenbouw.

About Multiply

In the project Multiply, Saxion University of Applied Science students are matched with organizations in the East of the Netherlands who want to innovate. The students research while being guided by a team of professionals to create new business models within 20 weeks. They need to write an executable business plan which helps the entrepreneur generate change within the fast-developing market over the coming few years.


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