Rens Dommerholt is Project Manager at Novel-T. He helps startups to turn their idea into a company. Are you next?
Before launching your own startup, you first need a good idea. It may happen while you’re running, taking a shower, sleeping or having a drink in a pub: your golden idea pops into your head and it is impossible to let go. What now? The process of turning your idea into a startup is not an easy one. There is more to it than you might think. However, with the right help and knowledge, it doesn’t have to be difficult either. So, what should you do next? Project manager Rens Dommerholt has the answers.
You are absolutely convinced that your idea will change the world. Do others think the same? Perhaps you cannot wait to put on a bathing suit that changes color when it gets wet. Would other people wear something like that as well? It is important to assess the value of your concept. In other words, you need to validate your business idea. Rens has a valuable tip: “Do not ask the people closest to you. They will undoubtedly tell you that your idea is wonderful. Instead, you should reach out to the people whom your idea will ultimately benefit; that is, your target group. This will help you determine whether your idea can be turned into a valuable product, service or business.” It is important to know who your target group is and get in touch with them. Your grandfather is probably less likely to put on a pair of your color-shifting swimming trunks than the adolescent kid across the street. “Try to understand what drives them and find out whether your idea satisfies a need that your target group has.”
If you should come to the conclusion that your idea is not unique, don’t let that discourage you. You don’t need a one-of-a-kind idea to launch a successful startup. Some major companies are incredibly successful despite the fact that someone else brought their idea to market first. Rens explains: “They thrive by doing things just a little bit differently. Competition is a useful benchmark and it would actually be more surprising if you had no competition at all.”
Try looking at your idea from a fresh perspective. Perhaps your idea is unique for a different target group. It is also advisable to look at what’s happening in the world around you. Would color-shifting face masks perhaps be a better idea at the moment than color-shifting swimwear? “If your target group is not interested in what you have to offer, you can modify your business plan by finding an alternative target group that is interested.”
Find out if entrepreneurship is truly right for you. Talk to other entrepreneurs and exchange thoughts with experts. Learn more about entrepreneurship and the process of launching your own startup. A good way to do that is by taking part in the START Bootcamp and the START program. Rens: “During these programs, not all ideas are expected to be golden geese. After working on your idea for a while, you may learn that it is not that interesting after all or no one wants what you have. That would be a good result in and of itself. You may come up with another idea in a few months’ time or decide to collaborate with a fellow participant to help them develop their idea.”
Are you ready to dive into the world of entrepreneurship? Sign up for our START Bootcamp or register for the START program.